We build YouTube ad campaigns around your funnel, not just your budget, so every rupee spent moves you toward leads and sales.
Trusted by brands in education, fintech, real estate & ecommerce
Every number here came from a live campaign, not a case study written to look good. This is what happens when strategy comes before spend.
Rebuilt Google Ads targeting and landing pages around high-intent keywords, cutting CAC by 35% for an edtech brand.
Fixed a broken Meta Ads funnel with remarketing and stronger creative, dropping CPL by 26% in just 15 days.
Across performance marketing campaigns for 10+ brands, with an average client retention of 18+ months.
No two businesses convert the same way, so we don’t run the same playbook for everyone.
Your YouTube Ads are shaped around your audience, your offer, and what genuinely gets them to act, not a recycled template.
We don’t just launch your campaign and check in monthly. Every part of the process, from planning to reporting, is handled with the same level of attention your business deserves.
Budgets, targeting, and objectives, planned right
Reaching the right viewers, not everyone
Scripts and visuals built to convert
Spend managed for efficiency, not waste
Every lead and sale, tracked accurately
Clear reports, continuous campaign improvement
Book A Free Discovery Call
If YouTube is one piece of your growth plan, chances are you need a few others too. Take a look at the other channels we manage.
Find Out Through Our Successful Projects
Ran Meta Ads targeting women within a 5 km radius of the store, rotated a new offer every week to keep the feed fresh, and set every CTA to drop the user directly into WhatsApp rather than a landing page.
Vardhaman Beauty Shop
The core challenge wasn’t to fetch leads from parents, but to get parents to pay for the demo/trial class. That too, for a startup. Only 2 edtech giants did this; no one else. We still succeeded to main a health CPL.
SISYA
Class
After 3 months of rising CPLs, we overhauled the account by adding pixel-based lookalikes, full remarketing, and objection-handling PAS creatives. Within 15 days, CPL dropped 26%. We fixed the funnel, not the budget.
IMS
Proschool
This is not a sales call. It’s a structured conversation where we understand your business – what’s worked, what hasn’t, what’s on the table, and what keeps you up at night. We come prepared with questions. You leave with clarity.
We go through everything – your ad accounts, SEO data, social media channels, ecommerce performance, CRM data and competitive landscape. Not surface-level. Not automated. Our team reviews your actual numbers so we know exactly what we’re working with before we say a word about strategy.
No copy-paste frameworks. No industry templates. Based on the audit, we build a strategy specific to your brand, your audience, and your goals. Two clients won’t get the same plan, because they’re not the same business.
We get on a call and present the full strategy, the reasoning behind every recommendation, the channels we’ve chosen, the ones we’ve ruled out, and the plan to hit your goals. You get to ask every possible question.
Once aligned, execution begins. Setup, tracking, timelines, and a clear point of contact, all in place from day one. No ambiguity about who owns what
A name like Manipal University already gets searched for directly, so the job is being found, not introduced.
A growing network like ITM Group is still earning that same recognition, so the job starts a step earlier. Two institutions, two different starting lines, the same finish line.
Course discovery in edtech moves fast across search, ads, and YouTube at once, and most brands just need to run all three well.
Every so often, the real problem is upstream: leads going in and quietly disappearing before anyone notices.
We’ve learned to check the pipe before reaching for more spend.
A trading platform earns belief through long, patient explanation, which is why video does more work than any ad in that category.
A personal finance brand answers a quieter, more searching kind of question, which is why a place like Quora matters as much as a search ranking. Same industry, different nervous systems.
Amazon rewards different signals than Flipkart, and both reward different signals than your own website, so scaling all three at once means refusing to treat them as one channel.
Sometimes the real starting point is even earlier than that: a website that’s actually built to convert in the first place.
In a small, expensive micro-market, every rupee of media has to land with precision; that part is its own discipline.
But the bigger lesson real estate has taught us is that reputation often outweighs the media plan, and it has to work twice: once for the people buying, once for the people you’re trying to hire.
An AI-run news site can publish at a volume no human team could match, and that exact strength is what triggered a Google penalty severe enough to erase its visibility overnight.
Recovering meant understanding the automation well enough to rebuild trust in it, not just patch the symptoms.
We are the agency built for serious brands and measurable results.
A modern problem-solving agency built for brands that demand more, where strategy, creativity, and results converge.
Not just marketers – your extended
growth team.
A big budget helps you scale faster, but it doesn’t unlock the platform. Even a modest, well-targeted budget can generate meaningful views, clicks, and conversions when the strategy is right.
A polished studio ad can work, but it’s not a requirement. Raw, honest creative often performs just as well, sometimes better, because it feels less like an ad and more like content.
With skippable in-stream ads, you’re typically only charged once someone watches a set duration or engages with the ad, not the moment it loads. A skip within the first few seconds often costs you nothing.
Ad length should match the buying decision, not a general rule. A 6-second bumper works for awareness, but a considered purchase often needs 30 to 90 seconds to build a real case.
Awareness is one use case, not the only one. With the right targeting and a clear call to action, YouTube Ads can drive form fills, sign-ups, and purchases directly.
A high view count looks good on a report but says nothing about business impact. The metrics that matter are the ones tied to what the campaign was built to achieve, whether that’s leads, sales, or sign-ups.
High-value purchases usually involve more research, and video is one of the best formats for building trust during that research phase. With the right targeting, YouTube Ads can generate qualified leads even for considered, high-ticket offers.
This myth ignores that most conversion goals on YouTube Ads are configurable. Local businesses can track calls, direction requests, and enquiries, none of which require an online checkout.
Decision-makers watch YouTube too, often researching solutions during work hours on the same platform they use for entertainment. With the right targeting, B2B brands can reach and educate buyers just as effectively as B2C ones.
E-commerce brands can link YouTube Ads to purchase data, while local businesses can track calls, direction requests, and form fills. Direct ROI is achievable for both, it just needs the right measurement setup.
Paid and organic YouTube work independently. Running ads doesn’t reduce your organic reach; if anything, more exposure to your channel can lead to more subscribers and higher organic watch time over time.
Can’t find the answers you need?
We’re here to help with any questions you have!
Book a discovery call with our team. We start by understanding your business goals and current funnel, then map out whether YouTube Ads is the right channel before recommending a plan.
Most campaigns launch within a week of onboarding. This includes audience research, creative review, and setting up tracking, so the campaign goes live ready to perform, not just ready to spend.
Not necessarily. While having a channel helps with retargeting and credibility, YouTube Ads can be launched even if you’re starting from scratch, we’ll set up what’s needed.
he essentials are your campaign objective, target audience, available video creative, and access to your Google Ads and website tracking. We’ll guide you through anything that’s missing.
Rather than quote a blanket minimum, we look at your goals and audience first, then recommend a budget that gives the campaign a fair chance to perform.
We work on a flat fee or percentage of spend, whichever comes out higher based on the scope of work involved. This gets finalized after we understand your campaign requirements.
We typically recommend a minimum period of 3 to 6 months, long enough to gather meaningful campaign data, since YouTube Ads need time to optimize. The exact term is discussed and agreed on during onboarding.
Our YouTube ads management covers audience research, campaign setup, creative review, budget allocation, ongoing optimization, conversion tracking, and regular performance reporting.
Once live, you mainly need to be available for approvals and periodic check-ins. We manage the day-to-day, and flag anything that needs your input.
Yes. For SaaS, we typically build campaigns around specific features or outcomes rather than general brand messaging, since that tends to convert better with software buyers.
Yes, we work with ecommerce brands in India. For this segment, we typically focus campaigns on product discovery and retargeting to move viewers from interest to purchase.
We do work with local businesses. Campaigns are geo-targeted to your service area, with conversion goals built around calls, enquiries, or footfall instead of online checkouts.
Yes, we work with enterprise brands. At that scale, campaigns are usually more structured, involving multiple audience segments, brand safety considerations, and closer alignment with internal marketing teams.
Yes, we can support doctors and healthcare practices, keeping in mind platform advertising policies around medical and health claims.
Campaigns typically focus on trust-building content and local reach for enquiries.
We work with fashion brands, usually building campaigns around lookbook-style or lifestyle creative combined with retargeting to drive purchases.
Yes, lead generation is a strong fit for YouTube Ads when set up correctly, using targeted creative, lead forms, and follow-up retargeting to convert viewers into enquiries.
45 minutes. No pitch. Just an honest look at where your marketing stands and where it should go.
45 minutes. No pitch. Just an honest look at where your marketing stands and where it should go.
45 minutes. No pitch. Just an honest look at where your marketing stands and where it should go.
45 minutes. No pitch. Just an honest look at where your marketing stands and where it should go.
45 minutes. No pitch. Just an honest look at where your marketing stands and where it should go.
